WELLA : SOFT COLOR
Soft Color is a brand new natural hair colouring product from Wella. I was approached to create the brand vision along with a full suite of content to launch the brand across print and digital. Soft Color has only natural ingredients and produces natural results to cover first greys so the assets really needed to tell this story. The content consisted of still life, model stills and videos (location and studio) which was captured over a six day shoot. Once the campaign launched, the video footage was then repurposed for a TVC aired throughout Brazil. Produced at Beamly Agency (COTY inc).
Concept – Art direction (still life, model stills and video) – Post production – Digital design – Animation
Studio Photographer: Jens Stuart
Lifestyle Photographer: Orion Zuyderhoff-Gray
Still life Photographer: Ben Edwards
DOP: Callum Peters
Hair: Michael Douglas
MUA: Jose Bass
Fashion: Jodie Nellist
Still life Stylist: Kate French Lifestyle Stylist: Theresa Bates
