MAX FACTOR : VIRTUAL MAKE UP ARTIST APP
A digital campaign to promote Max Factor’s new virtual make-up artist app. The images needed to have a beauty feel, rather than tech, to engage with the target audience. Three different concepts for the programmatic ads were tested before running with the winning visuals. The Drum award winner for technical innovation 2019. Produced at Beamly Agency (COTY inc).
Concept – Branding – Art direction – Post production – Digital design – Animation
