JUST EAT TAKEAWAY : LOVE ISLAND
The Love Island TVC Idents are in their fourth year, and the partnership sees the return of the well-loved characters such as love birds Izzy and Lloyd, geckos Gaz and Oz, Cam the chameleon and Tina the turtle along with some new friends. This years scripts feature the distinctive colloquial of the show, ‘eying up peng (or “penne”) all the while talking about the delicious food they can order on Just Eat.
The partners which were hero’d this year were Five Guys, Domino’s, KFC, Costa Coffee, PizzaExpress, Krispy Kreme, McDonald’s, Greggs, GDK, and Creams. The ads finished on a delicious food shot, showing the broad range of food that fans love and putting Just Eat top of mind when hunger strikes. You can read more about the campaign in this Creative Salon article here.
I was responsible for collaborating on the concept and ensuring the campaign was working in-line with the Just Eat brand. I directed all food imagery and managed the post production process of the end-plates. There was also a CRM and social campaign to support the TVC which was concepted, designed and rolled out in-house.
Support on concept – Art direction on set (food) – Post production (food)
Client: Just Eat Takeaway
Agency Collaboration / Crew: McCann London
Director: Terri Timely
Food Stylist: Katie Giovanni